Privacy Policy
Last updated: 11 November 2026
Living Map™ website is owned by Faye Kazmi, which is a data controller of your personal data.
At Living Map™, we believe that understanding yourself should be a personal, supportive experience. We also believe that the information you share with us deserves to be treated with care, respect and transparency.
This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and the choices you have about your information.
It applies when you visit our website, request a Free Founder Snapshot, purchase a Living Map™ report or experience, participate in a reflection session, or communicate with us.
1. Who we are
Living Map™ provides personalised self-reflection experiences using birth-chart symbolism and archetypal interpretation to explore themes across different areas of life.
For data protection purposes, the organisation responsible for your personal information (the data controller) is:
Legal business name: Faye Kazmi
Trading name: Living Map™
Business address: 35 Fulmar Road, Bedford, MK41 7JZ
Contact email: hello@mylivingmap.co.uk
Website: https://mylivingmap.co.uk
If you have any questions about how we handle your information, please contact us using the email address above.
2. What information we collect
Depending on how you interact with Living Map™, we may collect the following information.
Personal and contact details
Your name
Your email address
Your business name or professional role, where provided
Contact information you choose to share with us
Birth information
To prepare your personalised Living Map™, we may ask for:
Your date of birth
Your place of birth, including town or city and country
Your time of birth, if known
Birth time is optional. If you don't know your birth time, we will explain where this limits the interpretation of your individual map.
Personal reflections
You may choose to share information about your experiences, relationships, work, needs, motivations or personal circumstances.
This could happen through a reflection question, written correspondence or a private Founder Reflection Session.
We encourage you to share only what you feel comfortable discussing and what is relevant to your experience.
Purchase information
When you purchase a Living Map™ product or service, we may receive:
Your name and contact details
Your birth data
The product or service purchased
Payment status and transaction reference
Billing information required to process and administer the purchase
Relevant order and fulfilment
Payments are processed through our payment service provider.
Stripe
We do not intentionally collect or store your full payment card details within our own customer records.
Website usage information
When you visit our website, certain technical information may be collected, including your IP address, browser information, device details and information necessary for website security and operation.
Additional information may be collected through optional analytics or similar technologies, depending on your cookie preferences and the services enabled on our website.
3. How we use your information
We use personal information for the following purposes.
Preparing your Free Founder Snapshot
We use the details you provide to prepare and email your personalised introduction to Living Map™.
Your Snapshot is based on your individual birth information and offers selected archetypal themes and reflective questions.
Requesting a Free Founder Snapshot does not require you to agree to marketing communications.
Providing purchased reports and experiences
When you purchase a Living Map™ experience, we use your information to:
Process and confirm your order
Obtain the details needed to prepare your personalised report
Generate or calculate the relevant birth-chart information
Prepare and deliver your individual report
Arrange your private reflection session
Communicate with you about your purchase and the services included
Respond to questions or requests relating to your experience
Providing reflection sessions
Where you participate in a private reflection session, we use the information necessary to arrange and conduct that conversation.
You remain in control of what you choose to share.
Reflection sessions are recorded or transcribed only if purchaser requests so.
Customer service and administration
We may use your contact and order information to respond to enquiries, resolve problems, maintain accurate transaction records and meet our legal obligations.
Marketing communications
If you choose to receive marketing emails, we may contact you about Living Map™ services, resources, developments and future opportunities.
Marketing permission is separate from requesting a Snapshot or purchasing a service.
You can withdraw your marketing permission at any time by using the unsubscribe link in a marketing email or contacting us.
4. Our lawful basis for using personal information
Under UK data protection law, we must have a valid legal basis for processing personal information.
We rely on different lawful bases depending on why the information is used.
Performance of a contract
We use information necessary to fulfil a purchased Living Map™ product or experience, including preparing personalised reports, arranging sessions and communicating about your order.
For a requested free service, we assess whether processing is necessary to provide that service or to take steps requested by you before entering into a contract.
Consent
We rely on your consent where required, including when you actively choose to receive marketing emails or agree to optional processing that requires consent.
You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.
Legal obligation
We may retain and process certain information where necessary to comply with applicable tax, accounting, consumer protection or other legal requirements.
Legitimate interests
Where appropriate, we may process limited information to respond to enquiries, administer our business, protect our website and prevent misuse.
Where we rely on legitimate interests, we consider the impact on your privacy and whether your rights override those interests.
We do not rely on a single lawful basis for every type of information or activity.
5. Birth information, personal interpretation and sensitive information
Your birth information is used to calculate the chart information needed for your personalised Living Map™.
We then use that chart information as the basis for an archetypal self-reflection report.
Living Map™ is not a medical or psychological assessment and does not use birth-chart symbolism as a scientifically validated method of measuring personality or predicting behaviour.
We recognise that personal reflections may involve sensitive experiences or information.
You are not required to disclose medical information, diagnoses, trauma histories or other sensitive personal circumstances to receive a Living Map™ report.
Please avoid including unnecessary sensitive information in website forms or emails.
If we intend to collect, analyse or retain special category information, we will identify an appropriate lawful basis and additional legal condition where required.
6. How personalised reports are prepared
Living Map™ combines astrological chart data with our own interpretative methodology to create personalised self-reflection reports.
Astrological chart data
We use Astro.com (Astrodienst) to generate the astrological chart information required for your individual Living Map™.
This process uses birth information, including your date, place and, where available, time of birth.
AI-assisted report preparation and data protection
Living Map™ uses artificial intelligence to assist in preparing personalised self-reflection reports through our own proprietary interpretative methodology.
We submit birth-chart information required for the analysis. We do not routinely submit customers' names, contact information or personal reflection-session conversations to the AI system.
We configure our AI services so that information submitted for individual report preparation is not used to train AI models, in accordance with the applicable provider settings and contractual arrangements.
AI processing is used to assist with preparing the individual report and is not used to make legally or similarly significant automated decisions about customers.
Retention and deletion of report preparation data
We retain birth information, chart data, temporary report files and AI working conversations only for as long as necessary to prepare and deliver the customer's personalised Living Map™ experience, address any corrections and complete the associated reflection session where purchased.
Our standard procedure is to delete AI working conversations and temporary report-generation information within 30 days of completing the experience, unless an unresolved customer request or other lawful reason justifies a longer period.
Deletion from our working systems may be followed by additional retention within service providers' systems or backups, in accordance with their published retention policies and applicable legal requirements.
We retain limited customer transaction and administrative records separately for the periods necessary to meet applicable legal and business obligations.
Customers may contact us to request access to, correction of or deletion of their personal information, subject to their rights and applicable legal requirements.
The purpose of your report
Living Map™ uses birth-chart symbolism as a starting point for personal reflection. This is not a scientifically validated method of measuring personality or predicting behaviour.
The interpretations are intended to encourage curiosity, understanding and reflection. They are not definitive statements about who you are.
We do not use Living Map™ reports to make automated decisions that produce legal or similarly significant effects on individuals.
7. Who we share information with
We may use trusted service providers to operate our website and deliver our services.
Depending on the systems we use, these may include:
Website hosting and online store services - Hostinger
Payment processing providers - Stripe
Email and communication services - Hostinger, Brevo
Secure data storage systems - OneDrive
Birth-chart calculation services - Astro.com
AI-assisted report preparation services - ChatGPT, Claude
Appointment scheduling or video meeting providers - Hostinger, Zoom, Google Meet
We only share personal information where necessary for the relevant service, administration or legal obligation.
We do not sell personal information to advertisers or data brokers.
We do not share your birth information or personal reflections with third parties for their independent marketing purposes.
We may disclose information where required by law.
8. International data transfers
Some technology providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that an appropriate UK data protection mechanism or safeguard applies, where required.
9. How we protect your information
We take reasonable technical and organisational steps to protect personal information against unauthorised access, loss, misuse or disclosure.
These measures may include:
Access restrictions for customer and report information
Password-protected accounts and appropriate authentication controls
Secure website and payment services
Controlled access to files and customer records
Secure deletion procedures
Appropriate safeguards when using third-party service providers
No online system can guarantee absolute security, but we aim to handle information responsibly and minimise unnecessary access.
10. Your data protection rights
Under UK data protection law, you may have the right to:
Request access to personal information held about you
Ask us to correct inaccurate or incomplete information
Request deletion of your information in certain circumstances
Request restriction of processing in certain circumstances
Object to processing where applicable
Request transfer of certain information to another provider
Withdraw consent where consent is the lawful basis for processing
You have the right to object to processing of your personal information for direct marketing at any time.
These rights are subject to the conditions and exemptions set out in data protection law.
To exercise your rights, please contact:
hello@mylivingmap.co.uk
We may need to verify your identity before responding to certain requests.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Website: https://ico.org.uk
We encourage you to contact us first if you have a concern so that we have an opportunity to address it.
11. Cookies and website analytics
Our website may use cookies and similar technologies.
Some are necessary for basic website operation, security, forms and checkout functionality.
Other technologies may be used for analytics (Google Analytics) or marketing purposes (social media), where enabled.
We will provide information about the cookies and similar technologies used on our website and obtain consent where legally required.
You can manage your preferences through the cookie controls available on our website, where applicable.
12. Links to other websites
Our website may contain links to external websites or services.
We are not responsible for the privacy practices of independent third-party websites.
We recommend reviewing their privacy policies before providing personal information.
13. Children's information
Living Map™ Founders Edition is intended for adults aged 18 and over.
We do not knowingly collect personal information through this service from children.
If we become aware that information relating to a child has been collected contrary to this policy, we will take appropriate steps to address it.
14. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technology, legal requirements or data handling practices.
When changes are made, we will update the date displayed at the top of this page.
Where required, we will provide additional notice of significant changes.
15. Contact us
If you have questions about this Privacy Policy, how your information is used, or your data protection rights, please contact:
Living Map™, Faye Kazmi
35 Fulmar Road, Bedford, MK41 7JZ
hello@mylivingmap.co.uk
https://mylivingmap.co.uk